Undervolt & Co. is a label for experimental video artists.
—A video label? What is that? Why?
Why not?! Anything goes. Sometimes it’s hard for experimental videos artists to find institutions that can maintain long term representation. Very few art galleries want to sell, maintain, and deal video art. Even if some of the artist working with Undervolt & Co. are hired to make music videos sometimes, it is always the musicians that come first in that relationship. As a result, none of the traditional distribution systems seem to be a perfect fit for people like us. So we figured it would be a good idea to do it ourselves and make a hybrid child of the good parts of old distribution paradigms.